Understanding Tribes, Guilds, Pods/Squads in Agile

When working with large enterprises, understanding the organizational constructs of scaled Agile deliveryTribes, Guilds, Pods, ARTs, PI Planning, and more – is critical. These aren’t just buzzwords; they define how data, analytics, and product teams operate together at scale under frameworks like SAFe (Scaled Agile Framework) or Spotify Model (which many organizations have blended).

Let’s unpack everything in simple, visual-friendly terms

Big Picture: Why These Structures Exist

When Agile scaled beyond small software teams, companies realized:

  • One team can’t own end-to-end delivery for large systems.
  • But dozens of Agile teams working in silos = chaos.
  • Hence, Scaled Agile introduced structures that balance autonomy + alignment.

That’s where Tribes, Pods, Guilds, ARTs, Value Streams, and Chapters come in.

Key Organizational Constructs in SAFe + Spotify-style Agile

TermOriginWhat It MeansTypical Use in D&A / Tech Organizations
PodSpotify modelA small, cross-functional team (6–10 people) focused on a single feature, domain, or use-case.e.g., “Revenue Analytics Pod” with Data Engineer, BI Developer, Data Scientist, Product Owner.
SquadSpotify modelSimilar to a Pod — autonomous Agile team that delivers end-to-end functionality.e.g., “Guest Personalization Squad” responsible for AI-driven recommendations.
TribeSpotify modelA collection of related Pods/Squads working on a common business domain.e.g., “Customer 360 Tribe” managing all loyalty, guest data, and personalization products.
ChapterSpotify modelA functional community across squads — ensures consistency in technical skills, tools, and best practices.e.g., Data Engineering Chapter, BI Chapter, Data Science Chapter.
GuildSpotify modelA community of interest that cuts across the org — informal learning or best-practice sharing group.e.g., Cloud Cost Optimization Guild, AI Ethics Guild.
ART (Agile Release Train)SAFeA virtual organization (50–125 people) of multiple Agile teams aligned to a common mission & cadence (PI).e.g., “D&A Platform ART” delivering all analytics platform capabilities.
Value StreamSAFeA higher-level grouping of ARTs focused on delivering a business outcome.e.g., “Customer Experience Value Stream” containing ARTs for loyalty, personalization, and customer analytics.
PI (Program Increment)SAFeA fixed timebox (8–12 weeks) for ARTs to plan, execute, and deliver.Enterprises do PI Planning quarterly across D&A initiatives.
RTE (Release Train Engineer)SAFeThe chief scrum master of the ART — facilitates PI planning, removes impediments.Coordinates between multiple pods/squads.
Product Owner (PO)AgileOwns the team backlog; defines user stories and acceptance criteria.Often aligned with one pod/squad.
Product Manager (PM)SAFeOwns the program backlog (features/epics) and aligns with business outcomes.Defines strategic direction for ART or Tribe.
Solution TrainSAFeCoordinates multiple ARTs when the solution is large (enterprise-level).e.g., Enterprises coordinating multiple ARTs for org-wide data modernization.
CoE (Center of Excellence)Enterprise termA centralized body for governance, standards, and enablement.e.g., Data Governance CoE, AI/ML CoE, BI CoE.

What is unique with Spotify-model?

The Spotify model champions team autonomy, so that each team (or Squad) selects their framework (e.g. Scrum, Kanban, Scrumban, etc.). Squads are organized into Tribes and Guilds to help keep people aligned and cross-pollinate knowledge. For more details on this, I encourage you to read this article.

There is also one more useful material on Scaling Agile @ Spotify.

Simplified Analogy

Think of a cruise ship 🙂

Cruise ConceptAgile Equivalent
The ShipThe Value Stream (business goal)
Each DeckAn ART (Agile Release Train) – a functional area like Guest Analytics or Revenue Ops
Each Department on DeckA Tribe (Marketing, Data, IT Ops)
Teams within DepartmentPods/Squads working on features
Crew with Same Skill (Chefs, Engineers)Chapters – same skill family
Community of Passion (Wine Enthusiasts)Guilds – voluntary learning groups
Captain / OfficersRTE / Product Manager / Architects

In a Data & Analytics Organization (Example Mapping)

Agile ConstructD&A Example
Pod / SquadLoyalty Analytics Pod building retention dashboards and models.
TribeCustomer 360 Tribe uniting Data Engineering, Data Science, and BI pods.
ChapterData Quality Chapter ensuring consistent metrics, lineage, and governance.
GuildAI Experimentation Guild sharing learnings across data scientists.
ARTD&A Platform ART orchestrating data ingestion, governance, and MLOps.
PI PlanningQuarterly sync for backlog prioritization and dependency resolution.
RTE / PMEnsuring alignment between business priorities and data delivery roadmap.

Summary

  • Pods/Squads → Smallest Agile unit delivering value.
  • Tribes → Group of pods delivering a shared outcome.
  • Chapters → Skill-based group ensuring quality & standards.
  • Guilds → Interest-based communities sharing best practices.
  • ARTs / Value Streams → SAFe structures aligning all of the above under a common business mission.
  • PI Planning → The synchronization event to plan and execute at scale.
The Agile Hierarchy: How Pods, Squads, Tribes, Chapters, and Guilds Work Together

In Agile methodology, terms like “Squad” and “Pod” refer to specific team structures and organizational approaches that help in delivering software or other products efficiently. Here’s a breakdown of these terms and other related concepts you should be familiar with:

1. Squad

  • Definition: A squad is a small, cross-functional team responsible for a specific area of a product or service. Squads operate independently, focusing on a particular feature, component, or user journey.
  • Structure: Each squad typically includes developers, testers, designers, and sometimes product owners, working together with end-to-end responsibility for their task.
  • Characteristics:
    • Self-organizing and autonomous
    • Aligned with business goals but with the freedom to determine how to achieve them
    • Often use Agile practices like Scrum or Kanban within the team
  • Example: A squad might focus on improving the user registration process in an app, from design to deployment.

2. Pod

  • Definition: Similar to a squad, a pod is a small, autonomous team that works on a specific project or area within a larger organization. The term is often used interchangeably with “squad” but might emphasize more on a project-focused group rather than a continuous delivery team.
  • Structure: Pods often include a mix of developers, analysts, and other specialists depending on the project’s needs.
  • Characteristics:
    • Tasked with specific objectives or deliverables
    • May be disbanded or restructured once the project is complete
  • Example: A pod might be formed to launch a new marketing campaign feature and could dissolve after its successful deployment.

3. Tribe

  • Definition: A tribe is a collection of squads that work in related areas or on related aspects of a product. Tribes are typically larger groups that maintain alignment across multiple squads.
  • Structure: Tribes are led by a Tribe Lead and often have regular coordination meetings to ensure consistency and collaboration among squads.
  • Characteristics:
    • Focuses on cross-squad alignment and shared goals
    • Encourages knowledge sharing and reuse across squads
  • Example: A tribe might focus on customer experience, with different squads working on various features like onboarding, support, and feedback.

4. Chapter

  • Definition: A chapter is a group of people within a tribe who share a similar skill set or expertise. Chapters ensure that specialists, such as front-end developers or QA engineers, maintain consistency and best practices across squads.
  • Structure: Led by a Chapter Lead, who is often a senior member in the same discipline.
  • Characteristics:
    • Focuses on skill development and consistency across squads
    • Cross-squad alignment on technical standards and practices
  • Example: A chapter of front-end developers ensures consistent use of UI frameworks across all squads in a tribe.

5. Guild

  • Definition: A guild is a more informal community of interest that crosses squads and tribes, often focusing on a particular area of expertise or passion, like DevOps, security, or Agile practices.
  • Structure: Guilds are voluntary and have no strict leadership, with members sharing knowledge and best practices.
  • Characteristics:
    • Open to anyone interested in the topic
    • Promotes knowledge sharing and innovation across the entire organization
  • Example: A DevOps guild might meet regularly to discuss automation tools, share learnings, and align on best practices across squads and tribes.

6. Feature Team

  • Definition: A feature team is a type of Agile team responsible for delivering a complete, customer-centric feature across all necessary layers of the system (front-end, back-end, database).
  • Structure: Cross-functional, similar to a squad, but explicitly organized around delivering specific features.
  • Characteristics:
    • End-to-end responsibility for a feature
    • Can operate within a larger framework like a tribe
  • Example: A feature team might be responsible for implementing and deploying a new payment gateway within an e-commerce platform.

7. Agile Release Train (ART)

  • Definition: In the Scaled Agile Framework (SAFe), an Agile Release Train is a long-lived team of Agile teams that, along with other stakeholders, develop and deliver solutions incrementally.
  • Structure: Typically includes multiple squads or teams working in sync, often using Program Increments (PIs) to plan and execute.
  • Characteristics:
    • Focuses on delivering value in a continuous flow
    • Aligns with business goals and objectives
  • Example: An ART might be responsible for delivering regular updates to a large enterprise software suite.

8. Sprint Team

  • Definition: A sprint team is a group of individuals working together to complete a set of tasks within a defined time frame (a sprint).
  • Structure: Includes all necessary roles (developers, testers, etc.) to complete the work planned for the sprint.
  • Characteristics:
    • Focuses on delivering potentially shippable increments of work at the end of each sprint
  • Example: A sprint team might be tasked with developing a new user interface feature during a two-week sprint.

9. Scrum Team

  • Definition: A Scrum Team is an Agile team that follows the Scrum framework, with specific roles like Scrum Master, Product Owner, and Development Team.
  • Structure: Small, self-managing, cross-functional team.
  • Characteristics:
    • Works in iterative cycles called Sprints, typically 2-4 weeks long
    • Focuses on delivering incremental improvements to the product
  • Example: A Scrum Team might be responsible for developing and testing a new product feature during a sprint.

10. Lean Team

  • Definition: A Lean Team focuses on minimizing waste and maximizing value in the product development process.
  • Structure: Can be cross-functional and work across various parts of the organization.
  • Characteristics:
    • Emphasizes continuous improvement, efficiency, and eliminating non-value-added activities
  • Example: A Lean Team might focus on optimizing the workflow for a new product release, reducing unnecessary steps in the process.

These terms are all part of the broader Agile and DevOps ecosystem, helping to create scalable, flexible, and efficient ways of delivering products and services.

Here’s a breakdown of Agile terms such as Pod, Squad, Tribe, Chapter, and Guild, including their hierarchical associations:

Agile Terms Differentiation

TermDescriptionKey FunctionHierarchy & Association
PodA small, cross-functional team focused on a specific task or feature.Delivers specific features or tasks within a project.Part of a Squad; smallest unit.
SquadA cross-functional, autonomous team responsible for a specific aspect of the product.End-to-end ownership of a product or feature.Comprised of Pods; part of a Tribe.
TribeA collection of Squads that work on related areas of a product.Ensures alignment across multiple Squads working on interrelated parts of the product.Composed of multiple Squads; can span across Chapters.
ChapterA group of people with similar skills or expertise across different Squads.Ensures consistency and knowledge sharing across similar roles (e.g., all developers).Spans across Squads within a Tribe; role-based.
GuildA community of interest that spans across the organization, focusing on a particular practice or technology.Encourages broader knowledge sharing and standardization across the organization.Crosses Tribes, Chapters, and Squads; broadest scope.

This structure allows for effective collaboration and communication across different levels of the organization, supporting agile methodologies.